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Justin Carotti

Bringing you the lessons learned from thousands of hours working as a therapist and coach so that you can turn inspiration into action, live life with purpose, promote self awareness, and level up your impact each week. Join us each today by entering your email below!

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One Percent Better | Who Not to Hire, Who to Keep, and 3 Simple Hiring Rules

ONE PERCENT BETTER Sharing small mental health & performance coaching insights to help you win each week -- all in 3 mins or less. Who Not to Hire, Who to Keep, and 3 Simple Hiring Rules 3 Heuristics for Hiring I once was interviewed for a podcast and the interviewer asked what my hiring process was like as the Chief Operating Officer for a mental health organization and Founder of a group practice. He didn’t like how simple my answers were, because frankly, it doesn’t have to be that...

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ONE PERCENT BETTER Sharing small mental health & performance coaching insights to help you win each week -- all in 3 mins or less. Mongolian Horses, The First Day of School & Lessons in Survival The Mongolian people have an incredibly strong tie to horses. Much like the West’s relationship with dogs, Mongolians have a deep cultural connection to horses. As just one measure for their appreciation for the animal, they have over 500 words in the Mongolian language to describe horse traits and...

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ONE PERCENT BETTER Sharing small mental health & performance coaching insights to help you win each week -- all in 3 mins or less. Helicopters, Goggles and Why The Best Leave Nothing to Chance The Baltimore Ravens team can’t swim. Well, according to Marlon Humphrey’s and a few of his teammates, technically 1 out 3 can’t swim. So Humphrey and a handful of players reached out to Olympic great, Michael Phelps, on the 29th of July, to ask for his help. Phelps was obliged to not only teach them...

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ONE PERCENT BETTER Sharing small mental health & performance coaching insights to help you win each week -- all in 3 mins or less. Why You Can’t Motivate People, Springboards, and Biases We would like to think we’re pretty rational thinkers. As leaders and growth chasers, we’ll evaluate our options, think critically about predicting what actions we should take to control our destiny and respond versus react. Nobel Prize winning Daniel Kahneman, who passed away in 2024, would argue that we’re...

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ONE PERCENT BETTER Sharing small mental health & performance coaching insights to help you win each week -- all in 3 mins or less. Crying Babies, Hiring Challenges, and the Problems You Choose to Have My wife and I recently welcomed our first child into the world! Sloane Carotti was born 7/5/2025. Of course, there’s a lot to celebrate with her arrival, and perhaps I’ll take time in future editions to bring her into the forefront of our discussions, but for now, we’ll use an incident that...

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ONE PERCENT BETTER Sharing small mental health & performance coaching insights to help you win each week -- all in 3 mins or less. Hey OPB! I hope you all had a great weekend. We're back this week with a quick call to live up to your best self and pass along a message to a friend or colleague letting them know you're thinking of them. It takes less than a minute, and it could mean a lot in nurturing your relationship. Be sure to send them this link and have them join us if they're as like...

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ONE PERCENT BETTER Sharing small mental health & performance coaching insights to help you win each week -- all in 3 mins or less. Hey OPB! Tell me more of what want. Which type of content are you most interested in? Living a More Meaningful Life: Insights on fulfillment in work, relationships, and personal growth. Lessons from a Therapist: A behind-the-scenes look at real client breakthroughs (anonymized, of course) and the universal takeaways we can all apply. High Performance Tools:...

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ONE PERCENT BETTER Sharing small mental health & performance coaching insights to help you win each week -- all in 3 mins or less. Did you know? For over a decade, I’ve worked primarily with young men—as a counselor, coach, and consultant—helping them navigate pressure, find purpose, and build meaning. I recently joined therapist Brittani Procknow on the How to Relate podcast to talk about these exact themes. You can check out both episodes here: Episode 1: What's Happening with You Men?...

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ONE PERCENT BETTER Sharing small mental health & performance coaching insights to help you win each week -- all in 3 mins or less. Here's an easy way to stay connected to your values this week... Almost everyone I've had the pleasure of working with cites "family" as something they value. Many also cite that they value "growth" too. So here's a simple way to stay value aligned this week. Copy & paste the below to a friend or family member: "Hey – hope you had a great weekend and all's well –...

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ONE PERCENT BETTER Sharing small mental health & performance coaching insights to help you win each week -- all in 3 mins or less. Why not start the week with some generosity? Over the last couple of weeks many in this community have reached out to me directly to offer a kind word -- so, thank you 🙏 You can start your week off with kindness & generosity too. I've made it easy for you... Copy & paste the below to a friend or family member: "Hey – hope you had a great weekend and all's well –...